Hey, sorry I didn’t get the nominations advert up this year, but I would still like for you to vote for the Worst Commercial of 2008. I have five nominees listed, but since I did not solicit nominations from you, if you really want to write in one (so to speak), feel free to do so (though I will remind you that I do not accept movie trailers or political ads). And without further ado, here are the nominees (YouTube links included wherever possible):
1. Axe Body Spray: Specifically, I take issue with the commercial they aired during the MLB postseason. Basically, here’s the plot: A guy sprays the Axe deodorant (or whatever it is) all over himself. There’s a brief cutaway shot, and all of a sudden, the guy is made of chocolate. Now, at first this sounds like it would make for a great joke about Marisa’s dream guy (I kid, of course), but Chocolate Boy is so creepy looking you can’t derive any sort of humor from it. It gets worse. Chocolate Boy takes a stroll around town and every woman he comes in contact with can’t help but lick him or nibble on him (one even takes a bite out of his ass). The commercial ends with his arm getting ripped off and the slogan “As Irresistible As Chocolate.”
2. AT&T: These guys have got a couple different lame ad campaigns going on, but this nomination focuses on the “zero bars” campaign (or, as AT&T’s Youtube page calls it, “Alter Ego”). If you haven’t seen these (and I can’t imagine how THAT could happen): The commercial is narrated by the main character’s voicemail (portrayed by the same actor as the main character) telling the “caller” that the person is not going to get the call, resulting in some sort of “sucks to be you” moment for the main character. The ad campaign started out with dumb but fairly innocuous situations: some dude misses a call about going to see his favorite band, a teenage girl’s father misses a text message from her saying she’s spending the night at a friend’s house so he goes knocking on all the car windows at lovers’ lane, etc. Then the situations became more unrealistic (in particular, there was one played during the Olympics in which Michael Phelps’s obsessed teenage fangirl missed out on his autograph session). Recently, though, they’ve become downright life-threatening and therefore kinda tasteless (guy gets arrested cuz he missed the call from his friend telling him the alarm code, news reporter doesn’t get the message that he’s right in front of a building that’s about to be demolished, another guy fails to get the warning not to stick a frozen turkey into a deep fryer and his house blows up, etc). Enough already.
3. Cialis: Because FSN Detroit operates under the belief that I am a beer-drinking Republican man with erectile dysfunction, I must’ve seen these commercials about 8000 times during the baseball season. What I don’t understand (and what no one seems to understand) is the bathtub thing that always seems to be there at the end of the commercial. First of all, the man and woman are in separate bathtubs. If the whole point of Cialis is to have sex, won’t the separate bathtubs kinda defeat the purpose? Second, the bathtubs appear in the strangest of places, such as on the edge of a cliff or in the middle of a forest. Unfortunately, I couldn’t find a Youtube video of it. There might be one, but let’s face it. When you type “Cialis” into the search bar, you tend to get a lot of porn and parodies.
4. The Charmin Crapping Bears: Obviously, that’s not the official name, but they get called that on message boards all the time and it kinda stuck. These bears have been around a really long time, but in their effort to keep hanging around, their creativity is starting to run into questionable territory. Case in point: There’s a commercial in which Mama Bear is vacuuming bits of toilet paper off Baby Bear’s butt (I couldn’t find that one on Youtube, but the one I did find is similar). There IS a bear in the woods, but let’s just leave at that. Please, no more.
5. Arby’s: Yeah, I know they’ve already been inducted into the Commercial Hall of Shame. I usually don’t like to nominate the same ad campaign twice (especially when it’s “won” already), but this time they have gone too far. In this particular ad, a guy is sexually aroused by having his wife/girlfriend dress up as an Arby’s employee, complete with tray that has sandwiches and fries on it (I think you’re supposed to start the commercial believing she’s gonna dress up in some kinky nurse outfit or Catholic schoolgirl uniform or something). Once she enters the room, the guy says “me likey” and Arby’s hat logo pops up over his head in a not-so-subtle symbolic fashion. Ick.
So there you go. Vote away. You have until…let’s say, oh, January 10th. Have at it and Happy New Year!
Recent Comments